The Case for More Bad Ideas: The Counterintuitive Guide to Creativity Kindle Edition

Bad Ideas are the shortcut to creativity. Don’t make creativity mysterious or untouchable. Instead of focusing on speed, build momentum. Make creativity an active task and it becomes a renewable resource.The Case for More Bad Ideas is a counterintuitive yet practical toolset to help you bring consistency to your creativity, overcome creative blocks, and enjoy your creative process.In this quick, actionable read you’ll learn:Why most people feel like creative failures & how to fix itHow to turn bad ideas into great onesWhy constraints are your best creative toolHow to start with momentum using the “fast & ugly” methodWhen to walk away from your work to unlock breakthroughs3 ways to add more play to your processHow to collaborate better (and when to work alone)How to build a system for creative output and iterationHow to think divergently and cultivate a beginner's mindUnlock your creative potential with this game-changing guide that tears down creative myths and reveals simple interventions for consistent creativity.// WHY You Should Read This BookWhether you're a founder, marketer, artist, or team lead, this book offers simple interventions to generate more ideas, challenge assumptions, and improve your creative output. You’ll learn how to create more often, more confidently, and enjoy the process.// WHO Should Read This BookEntrepreneurs and leaders seeking better ideasMarketers and freelancers stuck in a rinse-repeat thinking modeCreators and artists who need to break creative blocksAnyone building new things and craving more creativity// About the AuthorJason Keath is a creativity expert, artist, and founder of Social Fresh, the original social media conference and consultancy. With 20+ years helping teams and creators unlock better ideas, Jason blends story, research, and strategy into tools that work. Find out more at jasonkeath.com.// Table of ContentsThe Time Spent ImperativeThe Bad Idea MethodologyThe Constraint DualityThe Square Peg FallacyThe Incubation ConundrumThe Forgotten Playtime ThesisThe Happy Collision ExpansionThe Solo Creator IllusionThe Fast & Ugly ParadoxThe Good Failure AlternativeThe Closing Intervention Read more